Product positioning

SkillDeal — Product positioning

SkillDeal was created to revolutionize collaboration at work, unifying talent and knowledge sharing with task management functions, allowing people to be super efficient and companies to rationalize social platforms.

When you have a problem at work, require help, a short training or want to share or assign a task, you will most often turn to a social platform. You probably have multiple alternatives to reach your goal. You can either search for a solution or reach for a subject expert. Depending on your approach you will turn to one or another social platform.

Say you believe you will quickly find the solution to your problem by yourself.

You will Google, Yahoo or Bing some keywords and if you are lucky you will find material that will help you.

You will Google, Yahoo or Bing some keywords and if you are lucky you will find material that will help you. You have no idea how long your search will take, if the material is adequate nor if you are looking at the right approach to the problem.

Alternatively, you might believe you need some training on the subject to get better and ultimately master the solution to your problem. You will browse your company’s forums, e-training offer or blogs. Again you have no idea how long you will be searching, if adequate training is available and will result in what you exactly need, or when you will get it and if you will find an answer at all.

You might quickly conclude that it is more efficient to look for an expert who can help you with your problem.

You may know such an expert or expert group and will use communication tools such as a phone, Skype, Slack, Messenger, WhatsApp, video conferencing to get into contact. Or you might use collaboration tools such as Asana or Yammer to assign or share the task. But you have no idea if the experts you know are available right now, want to help you (again) or even know the answer to your specific request.

Or maybe you just want to assign some tasks to various colleagues working on the same project. You will be tempted to use a task management application allowing to create and follow up on each assigned task so that your project reaches its deadlines.

Finally, you may want to just create your own ‘To Do list’. Simply keeping track of what you need to do by when without having to turn to complex project management application with Gantt charts or waterfall setups.

In summary: you might get confused choosing the platform but you will certainly get lost when trying to retrieve info on the work done in a couple of weeks from now. This is why companies start to reduce the number of social platforms, allowing a more simple and structured approach to company knowledge and talent sharing. The question remains what kind of platform covers the broadest functions?

To avoid having multiple knowledge sharing platforms in the company, the architecture of the platform has to cover the different needs. It has to cover the functions offered by the enumerated tools above and it has to solve the issue about not knowing the expert, as it is crucial to be efficient and always work.

Benchmark your requirements against communication tools

A significant part of your requirements will evolve around collaboration. Communication is used to express what kind of collaboration you require in what area of expertise and later to document the flow towards the solution. This communication structures and documents the demand in time, complexity, required talent and solution process whilst communication tools have very little or no structure whatsoever.

Communication tools are language sensitive and it content has a typical lifespan of less than 12 hours. They never become the knowledge library of the company and cannot keep data indefinitely in a structured way.

Also, the options in this section will give no info to the application admin on the required skills and their availability, the unanswered requests and the geography of talents.

Benchmark your requirements against e-learning platforms, forums, blogs

E-learning platforms, forums and blogs are content driven. If the content does not exist, the answer will not be there. Some discussions forums around specific subject allow people to ask questions but these might be hard to find as they are often #hashtag based, language sensitive and verbose. You might quickly get lost and not see the forest for the trees anymore. You also have no guarantee that you will get the answer NOW.

The tools described in this section need content to survive. The content needs to match the demand to be adequate. You should require a platform that only requires demand to function. The content then created or re-used will match the demand.

Again, the options in this section will give no info to the application admin on the required skills and their availability, the unanswered requests and the geography of talents.

Benchmark your requirements against collaboration tools

With a collaboration tool you can assign tasks to people who can then accept or reject your request. This is nice if you know the person (or group of persons) that might be able to help you, and if you know that this person is indeed available and will be able to provide you with the answer to your specific question given its urgency, complexity and deadline.

But if you do not know the expert you still need to be able to quickly find him. You need an algorithm doing the search and you do not want to give directives to the possible experts summoning them to respond if they have no availability or wish to do so. You want to invite the expert who has the skills on a voluntary basis and attract the expert who has the time to fulfill your request within the deadline.

Yet again, the options in this section will give no info to the application admin on the required skills and their availability, the unanswered requests and the geography of talents.

So? Can companies reduce the number of social platforms?
So? Can companies reduce the number of social platforms?

Yes, they can. At SkillDeal we have created a single platform that unifies communication, collaboration, task management and content capabilities. We work together with market leaders to help them reduce the number of social platforms in their company and allow their users to quickly browse through content, find experts and share tasks, knowledge and skills. For administrators, the platform provides dashboards on the most wanted skills and their availability, the unanswered requests, the geography of talents and other interesting statistics helping HR.

Additionally we made sure that the cost of the platform is immaterial if not fully used and that its ROI is measurable.

A master's choice seems combining a strong messaging app for teams together with a platform such as SkillDeal.